The Nazar

What is the meaning of our logo?

This mysterious little stone is commonly found throughout the Eastern Mediterranean, Turkey and the Aegean Isles, Northern Africa, the Middle East and India. Nazar beads and amulets can be seen dangling from the bumpers of taxi cabs, pinned to the clothes of babies, built into the foundation of modern office buildings, guarding the doorways of houses and adorning the indiginous people in the form of jewelry. For centuries, it has been a ubiquitious symbol of good luck.

The purpose of the nazar is to ward off the "Evil Eye" and impart the wearer with luck, prosperity, health and well-being. Tradition states that the wearer is protected from envious stares and from the "physical harm that can befall the object of negative thinking."

As with many cultures, the Turkish believe that the envy of others can cause harm, whether intentionally or involuntarily. This belief stretches back before recorded history and is thought to be derived from ancient Egyptian and Sumerian dogma. It is mentioned in the Old Testament; Proverbs 28:22 - "A man with an evil eye hastens after wealth And does not know that want will come upon him."

The protection of the nazar is used for anything new or likely to attract praise.

As a tribute to the positive ethic and view that "life is good" found in the regions where the nazar is prevalent, we have selected it as our logo and branding icon. We borrow from it the power that is manifested in it's legacy and honor it with a philosophy of goodwill toward each other and the betterment of society.

Best regards,
-- the Altruity Team


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